The Luxottica case: when motivation is the key to success

When speaking about successful Italian companies, it is impossible not to mention Luxottica. Luxottica is the industry leader in the production of frames for major brands such as Ray-Ban, Vogue, Prada and Chanel and it is amongst the largest companies in the world when it comes to luxury eyewear and sunglasses. 

Luxottica was founded in 1961 and has been listed on the New York Stock Exchange since 1990. Since 2003 it has been listed also in the stock exchange in Milan, where it has become one of the stocks with the largest capitalization.

Its first headquarters were opened in Agordo, in the Belluno area, where the main production plants still reside. It is located in the centre of the so-called “district of Italian optics excellence”.

With around 80,000 employees worldwide, Luxottica is today one of the most successful Italian companies in the fashion world (in 2012 it was also the one with the highest turnover).


One of the keys to Luxottica’s success has always been the attention to its employees and their needs.

The importance to human resources has always been at the centre of the company’s philosophy, to motivate employees and to create a work environment that is dynamic and innovative.

Flexible solutions offered to the employee and team building initiatives aimed at encouraging inclusion are essential for a healthy work environment.

When employees feel valued as persons and not just as numbers within a process, performance and results also improve in a tangible way.

Every truly successful company cannot ignore the human component: motivating employees is truly a winning strategy.


Without motivation to work it is almost impossible for people to be able to bring out their full potential.

Whether it’s a career advancement, the prospect of earning more, personal gratification or a passion for the job: no matter what the source of motivation to work is, an objective and a target to reach are necessary to have a motivational boost.

When this component is missing, our performance takes a sharp drop. When we are in a difficult work environment, when we no longer have stimuli or something that motivates us to go the extra mile, our mood is affected and, consequently also our energies.

Our psychophysical state is in close interdependence with personal motivation: if this is lacking, mental energy also fails.


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